I Used AI To Build A Brand Image Library. It Delighted and Frightened me.AI offers an unprecedented playground for brands. The pros, cons and ethical dilemmas are of a scale + magnitude that need to be discussed.Sep 21, 20222Sep 21, 20222
Ballsy Ads: What Changemakers Can Learn From A Taboo-Breaking Men’s Grooming BrandWhile we were watching the Wimbledon finals this Sunday, my husband pointed out the commercial for a brand called Ballsy, which he had been…Jul 11, 2022Jul 11, 2022
Do You Have Trouble Describing What It Is You Do? TED Speaker Titles Offer Some Helpful Clues.For many of the most interesting people I know, the most daunting question is a simple one: ‘What do you do?’.Apr 11, 2022Apr 11, 2022
The Case Against Authentic Personal BrandsThe pursuit of an ‘authentic’ personal brand is causing stress and anxiety for many, while it isn’t the silver bullet it’s made out to be…Jun 23, 20213Jun 23, 20213
How to think like a brand strategist (and act like one)If we want great ideas for change to grow, we have to invest in the skills we need to sell them better.Feb 17, 2021Feb 17, 2021
It takes a village to build a brandShattering the myth of the Lone Brand Genius just might be what we need to get stronger brands for change off the ground.Aug 3, 2020Aug 3, 2020
How to run a remote brand workshopHere is the guideline I wish I’d had five years ago.Mar 15, 20201Mar 15, 20201
The blood, sweat and tears story behind the Brand Thinking CanvasThe Brand Thinking Canvas is not a complicated model, but it took me ten years to learn how to draw it.Mar 15, 2020Mar 15, 2020
Why we can’t stop debating Purpose-marketing, and never shouldWe find ourselves enveloped in a trend that shows no signs of slowing down: ‘Purpose’ is on everyone’s lips, and every day it seems a new…Sep 24, 2019Sep 24, 2019
Differentiate or die: five ways to stand out from the social impact crowdIn 2016, in an article for the Stanford Social Innovation Review, I wrote that social good will not be a differentiator forever. As…Oct 4, 20181Oct 4, 20181
