Adapted from a talk for BIS Publishers and Breda University of Applied Sciences.

I’ve got bad news and good news. I’ll start with the bad: we face a climate crisis, overpopulation, extremism, massive unemployment, to name a few.

The good news is that there are a lot of brilliant people working on solutions. Yet many of these ideas, products and services for change fail to grow. Why is that?

Most of them fail, not because they aren’t good, it’s because they fail to reach the right audiences at the right volume.

Why?

As humans, we are biased towards putting…

anne miltenburg

Working to see the day when organisations with positive social and environmental impact outperform traditional ventures. Weapon of choice: branding.

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