Anne MiltenburgI Used AI To Build A Brand Image Library. It Delighted and Frightened me.AI offers an unprecedented playground for brands. The pros, cons and ethical dilemmas are of a scale + magnitude that need to be discussed.14 min read·Sep 21, 2022--2--2
Anne MiltenburgBallsy Ads: What Changemakers Can Learn From A Taboo-Breaking Men’s Grooming BrandWhile we were watching the Wimbledon finals this Sunday, my husband pointed out the commercial for a brand called Ballsy, which he had been…3 min read·Jul 11, 2022----
Anne MiltenburgDo You Have Trouble Describing What It Is You Do? TED Speaker Titles Offer Some Helpful Clues.For many of the most interesting people I know, the most daunting question is a simple one: ‘What do you do?’.4 min read·Apr 11, 2022----
Anne MiltenburgThe Case Against Authentic Personal BrandsThe pursuit of an ‘authentic’ personal brand is causing stress and anxiety for many, while it isn’t the silver bullet it’s made out to be…7 min read·Jun 23, 2021--3--3
Anne MiltenburgHow to think like a brand strategist (and act like one)If we want great ideas for change to grow, we have to invest in the skills we need to sell them better.8 min read·Feb 17, 2021----
Anne MiltenburgIt takes a village to build a brandShattering the myth of the Lone Brand Genius just might be what we need to get stronger brands for change off the ground.3 min read·Aug 3, 2020----
Anne MiltenburgHow to run a remote brand workshopHere is the guideline I wish I’d had five years ago.6 min read·Mar 15, 2020--1--1
Anne MiltenburgThe blood, sweat and tears story behind the Brand Thinking CanvasThe Brand Thinking Canvas is not a complicated model, but it took me ten years to learn how to draw it.12 min read·Mar 15, 2020----
Anne MiltenburgWhy we can’t stop debating Purpose-marketing, and never shouldWe find ourselves enveloped in a trend that shows no signs of slowing down: ‘Purpose’ is on everyone’s lips, and every day it seems a new…11 min read·Sep 24, 2019----
Anne MiltenburgDifferentiate or die: five ways to stand out from the social impact crowdIn 2016, in an article for the Stanford Social Innovation Review, I wrote that social good will not be a differentiator forever. As…4 min read·Oct 4, 2018--1--1
