Differentiate or die: five ways to stand out from the social impact crowd

In 2016, in an article for the Stanford Social Innovation Review, I wrote that social good will not be a differentiator forever. As products and services for social and environmental good are becoming more common, social entrepreneurs and organisations in the social sector will have to get better at differentiating themselves beyond their social missions.

First, let’s unpack what a differentiator is. Differentiators can either be aspects of your product or service, that benefit your customer, at which you…