What the sale of Sugru to Tesa teaches us about the importance of brand and marketing

Sugru’s failure to reach the mainstream –and its subsequent sale to Tesa this week– shows how crucial the investment in branding and marketing is in order for impact-driven companies to scale.

Today was a sad day. As a tiny investor and longtime fan of Sugru (a mouldable glue company on a mission to beat throwaway culture), I received an email from the…