The Ministry of Peace

How reframing your brand’s purpose helps to find inroads to organisational change

Photo by Anyul Rivas @ Flickr
Colonel Elanor O’Sullivan leads the Airforce Innovation Centre

A tough case for change

A new world of possibilities

Consider yourself kickstarted

Brand audience: The ‘Enemy’

Ice breaker exercise: what do you want the Ministry to be recognised for?

More resources on Branding for Social and Environmental Change:

Working to see the day when organisations with positive social and environmental impact outperform traditional ventures. Weapon of choice: branding.

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